Jung Youn Lee is an Assistant Professor of Marketing at Rice University, Jones Graduate School of Business. Her research interests lie broadly at the intersection of marketing and public policy. She explores the distributional and efficiency consequences of firm and government policy, with a particular interest in the consumer credit market as an empirical setting. Her research utilizes a range of data sources from various domains to understand how consumer data, fairness constraints and consumers’ privacy preferences shape credit market outcomes.

Dr. Lee received her Ph.D. in marketing from Northwestern University, Kellogg School of Management. She completed her B.A. in economics at Rice University.